I suspect that most store owners would like their customers to purchase more than once – I know that I like people to purchase my products as often as possible!
I’ve never really explored the avenue of “returning customers” to any great degree. My idea this morning is to optimise the checkout (covered in a previous post!). A quick summary:
1. person presses “pay now” (aka checkout)
2. they go to account creation page (rather than the login page) – I feel that the account creation page is less “in your face” that a login page.
3. They create an account and checkout as normal.
Now, my idea is to set a lifetime cookie in the “create_account” process. This cookie will simply show that the person using the computer has already created an account. The next time that they come to buy something from the shop, the cookie will get read and instead of the “pay now” redirecting to “create_account”, it will redirect to “login”…
Note that the cookie will hold no identifiable information such as email address or password etc – just a simple falg to say whether or not an account has been made already.
Does anyone see a downside to this idea?