Ignore the market you are going to sell in at YOUR PERIL…
Sure, there are 50,000 computer stores online, but yours is going to be better! Market research is for people who don’t know what they want to sell, right?
You didn’t research for your term paper in high school and you passed, so why should an online business be any different? Don’t invest time or money in unique products or services, and don’t even think of developing some sort of unique selling proposition.
Just bang out a site with the exact same products as your competition, only make yours more expensive, lesser known, and harder to deal with!
Over the past couple of weeks, I’ve been researching osCommerce sites for addition onto the Hot 100 – and I cannot tell you the number of osCommerce stores that do NOTHING to differentiate themselves from others (in terms of USP).
In the osCommerce Live Shops list, I would guesstimate that at least 15% of ALL the stores no longer exist – which says much for the amount of planning that potential business owners actually put into their business. Another 25% are running osCommerce out of the box, and a further 25% are using “Monster” templates which give no USP at all. Come on people, wake up and smell the coffee!
For the uninitiated, a USP is a Unique Selling Proposition. In layman’s terms, it’s what makes your website special for the customer. It’s why customers would buy from you instead of the big guys, and it’s probably the single most important thing for your sales.
You may want to make a website that sells computer parts, but you have to understand that there are 50,000 companies selling computer parts.
Just what is going to set your site apart? Great shipping deals? Lower prices? Advanced configurations? Whatever it is, you need to do your market research, find out what your USP is going to be, and implement it successfully to make money.
Most of this post is courtesy of my good friend Jason over at JC Commerce.