BUY button – is your OUT and PROUD ?

By | May 21, 2008

Yesterday I stumbled across a really interesting article, you can read it here. Basically, this article talks about the size of a BUY button which set me to thinking…

How about changing the BUY button to something bigger and brighter.

The BUY button has to be the most important button in any e-commerce site so why not make it stand out and proud?

A basic osCommerce install has buy button that looks like this:

Which doesn’t do too much for your buyers experience in my opinion! Of course you can make your own buttons easily I previously posted about an online button generator that I found…

But how about using a totally different style of buy button, such as:

Doesn’t this look so much better than a plain flat, boring button? It’s certainly more eye-catching in my opinion. What do you think?

Would you be brave enough to swap out your tiny little buy buttons for something more outstanding like this?

Do you think that changing would hurt or help your sales?  Let’s get a discussion going on this!

The Top 20(ish) osCommerce stores have these buttons:

In my opinion, the more “interesting” buy buttons are nearer the bottom of the graphic.

So, what next?

I am going to make a new buy button for my own oscommerce site!  Once I have it made, I’ll post the URL so that you can see if it makes any difference!

7 thoughts on “BUY button – is your OUT and PROUD ?

  1. Gary Post author

    Late last night I changed the “buy button” on my oscommerce site. 2 sales overnight which may be co-incidental.

    Anyone else thought about changing their buy button?

  2. John

    A few weeks ago, I changed all the buttons on our website to something a bit larger and more colorful. That was on a Friday, and the following Monday there were twice as many pending orders waiting for us, compared to a usual weekend. Today, I’ve also changed the “add to cart” button on the product_info page to the “buy now” button, so we’ll see how that affects sales.

  3. Gary Post author

    John – it certainly will be interesting to see if the change makes a difference…

  4. Gary Post author

    Luca – thanks for the link!

  5. jazz

    Maybe this is out of topic. I dont have the Add to cart or BUY NOW button on my main page product display for “New Products of July” and “Featured Products”,it has only the product title and the price, but none of these “ADD TO CART” or “BUY NOW” buttons in there how can i put either of this buttons to appear for easy access to cart? I found these buttons only in product category page.Please help

  6. Gary Post author

    Jazz – you’d need to install a contribution to get the buy buttons in the front page. Have a hunt in the contributions section in the main oscommerce website.

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